New York City boutique LAAMS has officially unveiled its long-awaited Air Force 1 collaboration with Nike, marking a major milestone for the Lower East Side retailer and cementing its place within the city’s sneaker and streetwear ecosystem.

The collaboration centers on the iconic Air Force 1, a silhouette synonymous with New York culture for over four decades. Rather than reinventing the wheel, LAAMS leans into restraint and detail—elevating the classic form through subtle material choices, refined color blocking, and design cues that nod directly to the shop’s roots and community.

The launch event transformed the LAAMS storefront into a gathering point for NYC’s creative crowd: skaters, designers, artists, and longtime sneaker heads alike. More than a product drop, the moment felt like recognition—of years spent building credibility locally before stepping onto a global stage.

For Nike, the collaboration reinforces a continued focus on authentic, community-driven partners. For LAAMS, it’s validation that independent retail—when grounded in culture rather than hype—can still shape the narrative.

The LAAMS x Nike Air Force 1 is available in limited quantities, exclusively through the NYC store. As with any project tied this closely to place and legacy, availability is tight—and intention is everything.