Fresh from the success of 4th Rope, Legendary Harlem rapper Smoke DZA and DivineRBG from Dead Prez and VOP crews launches Cagematch USA, a new brand of premium flower and exclusive genetics.

The branding features a strong wrestling universe, which opens up many opportunities to expand and create a real immersive brand with staying power. The name is just perfect and we can already visualize the brand translating into the product: strains bodyslamming enthusiasts off the fourth rope.

They're doing the launch this Thursday at the legendary Astor Club in New York City, with three exclusive strains: Hurracan Ranna, Exit 187 and DDT.

We're always excited for new flavors to reach the market, especially from certified veteran smokers like DZA. Legit can't wait to taste this one.